This site uses cookies

Information about cookies

What is a cookie?

A cookie is a small amount of data sent to your computer or mobile phone from a website. This means the website can recognise your device (your computer or mobile phone) if you return to the same site.

A cookie often includes a unique identifier, which is a randomly generated number. This is stored on your device's hard drive. Many cookies are automatically deleted after you finish using a website.

Cookies are not programs and do not collect information from your device.

Cookies make your experience of using web sites faster and easier. They allow web sites to create a customised view of pages to which you navigate. For example, they are commonly used to authenticate or identify registered users of a website without requiring them to sign in each time they access it. Other uses include maintaining a 'shopping basket' of goods a user has chosen to purchase, site personalisation (presenting different pages to different users) and tracking the pages a user has visited on a site for analysis purposes.

Cookies may come with or without an expiry date. Cookies without an expiry date exist until the browser is closed, while cookies with an expiry date may be stored by the device until the expiry date passes.

What do cookies do?

Cookies record information about your online preferences and allow us to tailor the websites to your interests. Information supplied by cookies can help us to analyse your use of our sites and help us to provide you with a better user experience. For example, you may choose to personalise the content of a website in order to see the latest news and weather for your region. In order to do this, a cookie is placed on your device to remember where you live so that we deliver the information that has been requested by you. This is a prime example of how cookies are used to improve your experience of a website.

Further information about cookies can be found at:-


Changing your Browser Settings

You can choose how cookies are handled by your device via your browser settings. The most popular browsers allow users to a) accept all cookies, b) to notify you when a cookie is issued, or c) to not receive cookies at any time. If you choose not to receive cookies at any time, the website may not function properly and certain services will not be provided, spoiling your experience of the website. Each browser is different, so check the 'Help' menu of your browser to learn how to change your cookie preferences.

Which cookies do we use?

Google Analytics

Gloucestershire Fire & Rescue Service uses Google Analytics to gather information about how you use our site. Google set a cookie so we can see which pages people have landed on and how they have navigated through the site.

This data enables us to understand:

Google maps

Some Google maps are embedded on

Google uses cookies to manage locations and to provide web analytics in terms of the number of times a map has been viewed and/or shared. For more information, read Google Privacy Center: Privacy Policy.

Flash cookies (also known as local share objects)

Gloucestershire Fire and Rescue Service uses the Adobe Flash Player to deliver some content on the site. Flash cookies are used in the same way as other cookies - to store information you provide in terms of settings or preferences. These provide additional features to improve your experience, such as storing questions that you've answered in an interactive tool to provide you with personalised outcomes.

To remove or disable a Flash cookie, visit the Flash Player security and privacy section on the Adobe website. Here you will find detailed guidance on how to delete or disable Flash cookies, either for a specific domain, such as, or for all web sites. However, some of the content on the Gloucestershire Fire and Rescue Service site may not work properly if Flash cookies are disabled.

YouTube (Google)

Some YouTube videos are embedded on

A YouTube cookie is used to provide web analytics in terms of the number of times a video has been watched and/or shared. - For more information, read Google Privacy Center: Privacy Policy.

Other services

We embed "widgets" from various other organisations within our pages and these may set cookies. You can see the various organisation's privacy policies by following the links below.

Privacy Policy:

Privacy Policy:

How can I opt out of Analytics?

If you would like to prevent Google Analytics from gathering information about your browsing experience please follow this link and install the Google Analytics Opt Out tool.

How can I control cookies in my browser?

The links below take you to the help sections for each of the major browsers, that will tell you how you can manage your cookies:

External Cookies

Many sites we refer you to will immediately set session cookies. We cannot audit the use of cookies by these external sites so you should be aware of their use and prepared to manage them if you follow links to other sites form here.